Listing Type : Branding
Location : US Northeast
Number of Employees : 1 - 10
Average Project Size : $7,500
Standard Referral Fee : 5%

Led by Monica Dimperio, a digital native with 16+ years of experience in online media and marketing, Hashtag Lifestyle harnesses culture, creativity, and a little MAGIC to transform early stage luxury lifestyle brands. 

As a former trendspotter, Monica can predict culturally relevant moments to craft impactful new positions for brands. Monica has a unique ability to blend the cool with the classic, creating something that is timeless yet fresh.

Together, with a team, Monica develops remarkable marketing campaigns that engage people and enable the organization to grow.

We are adept at implementing creative brand communications programs within the lifestyle sect and passionate about connecting consumers to brands, crafting compelling content, and using strategy to achieve results.

Hashtag Lifestyle establishes brand processes across digital, social, PR, and partnerships to enable strong, impactful, thoughtful, work. We specialize in sects within luxury lifestyle including fine jewelry, alcohol, hospitality, sustainability,beauty, and wellness. 

Our approach is high-end simplicity, clear strategy, and meticulous execution. A three step thought process is taken to build early stage luxury lifestyle brands prior to acquisition.

1. DEVELOPMENT

Social Media Audit

SWOT

Data Analysis

Research

– Competitor

– Target Audience Demo

– Customer Profiles

Strategy

– Digital Marketing

– Social Media 

– Content

– Comms

– Influencers

2. EXPRESSION

Digital Visual Identity

Brand Persona

Brand Narrative

Positioning

Brand Voice Matrix

Creative Direction for shoots

Content Creation

– Photo

– Video

Social Channel Setup

Web Design + Development

3. EXPANSION

Social Media Management

Digital PR

Paid Social Advertising

– SEO

– SEM

Employee Recruitment + Team Building 

A/B Testing

Copywriting

– Blog Post

– Newsletter

– Media Kit

Influencer + Brand Partnerships

– Identification

– Outreach + Seeding

-Campaign Management

Let us create all the touch points of your ideal customer’s digital experience — how the brand looks, sounds, its ambassadors  and how the online experience ties into real life, ensuring that the outcome is for the long-term, conscientious and sustainable!

HashtagLifestyle

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