Led by Monica Dimperio, a digital native with 16+ years of experience in online media and marketing, Hashtag Lifestyle harnesses culture, creativity, and a little MAGIC to transform early stage luxury lifestyle brands.
As a former trendspotter, Monica can predict culturally relevant moments to craft impactful new positions for brands. Monica has a unique ability to blend the cool with the classic, creating something that is timeless yet fresh.
Together, with a team, Monica develops remarkable marketing campaigns that engage people and enable the organization to grow.
We are adept at implementing creative brand communications programs within the lifestyle sect and passionate about connecting consumers to brands, crafting compelling content, and using strategy to achieve results.
Hashtag Lifestyle establishes brand processes across digital, social, PR, and partnerships to enable strong, impactful, thoughtful, work. We specialize in sects within luxury lifestyle including fine jewelry, alcohol, hospitality, sustainability,beauty, and wellness.
Our approach is high-end simplicity, clear strategy, and meticulous execution. A three step thought process is taken to build early stage luxury lifestyle brands prior to acquisition.
Social Media Audit
– Target Audience Demo
– Customer Profiles
– Digital Marketing
– Social Media
Digital Visual Identity
Brand Voice Matrix
Creative Direction for shoots
Social Channel Setup
Web Design + Development
Social Media Management
Paid Social Advertising
Employee Recruitment + Team Building
– Blog Post
– Media Kit
Influencer + Brand Partnerships
– Outreach + Seeding
Let us create all the touch points of your ideal customer’s digital experience — how the brand looks, sounds, its ambassadors and how the online experience ties into real life, ensuring that the outcome is for the long-term, conscientious and sustainable!