Signal Insights is a startup offering artificial intelligence (AI) based solutions for competitive tracking and keeping tabs on major accounts. Like Google Alerts, the Signal Insights solutions use keyword searches to find the most relevant articles about their customers’ competitors or clients, but then adds a layer of intelligence to filter out SPAM, irrelevant matches and duplicates and then prioritize the results.
The competitive tracking product also monitors each competitor’s website, Facebook page, press releases, newsletters, and search engine results for relevant changes, and delivers them via an online dashboard and weekly email summaries. The key account monitoring system provides similar tracking of a clients’ most important accounts so their sales teams can be aware of any important and relevant developments.
Pricing is based on either the number of competitors or named accounts being tracked with an unlimited number of users within the client organization.
Target clients for the competition tracker are B2B companies or divisions with annual revenues of $500M or more. The most likely decision makers will be responsible for competitive intelligence, strategy, public relations, or market research. The account monitoring product is targeted at sales executives at B2B companies responsible for managing strategic accounts.